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Colors
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Balanced
Connecting like-minded individuals to healthy lifestyle communities and activities; helping them transition away from traditional nightlife.
Balanced is designed to help adults connect with like-minded individuals as they transition to a healthier lifestyle. Balanced helps build connections and discover healthier social activities.
PROBLEM
SOLUTION
CONTEXT
STATISTICAL RESEARCH
INTERVIEWS
USER PERSONA
OPPORTUNITY FOR DESIGN
INFORMATION ARCHITECTURE
LOW/MID FIDELITY WIREFRAMES
REFLECTION
You want to transition your lifestyle, but finding communities and social events where people can meet like-minded individuals and support a healthy lifestyle is challenging.
In the USA, many Gen Z and Americans are drinking less, looking to switch to healthier lifestyles; but, it’s hard to find communities and social activities that they can take a part of without relying on traditional nightlife.
"I’m trying to become healthier, and now that I don’t go out as often, it's hard to meet new people and find things to do"
With the short time frame, I still wanted to interview people to listen to their stories and thoughts. I reached out to three friends, one who has been working in the corporate world for about three years and two college students where they shared their experiences and challenges with health, finding social activities, and communities.
Understanding where our users are coming from.
A digital platform that connects users with like-minded individuals who share similar wellness goals, offering a range of communities focused on fitness, literature, wellness, etc, and is a way to make new friends.
Balanced connects young adults with communities and events that support their transition to a healthier lifestyle, offering an alternative to traditional nightlife. Through Balanced, users can easily discover, join, and engage in activities and events that support their transition to a healthier lifestyle, providing a supportive community environment.
Gen Z and US consumers are prioritizing their health and wellness over drinking.
Organizing everything into place.
Creating a rough outline of where everything goes.
Due to the time constraints, I decided to create wireframes that were between low and mid-fidelity, which helped me move forward more quickly toward the final product.
TIMELINE
August 8 - 11 2024
(3 day challenge)
ROLE
User Researcher
UX Designer
TEAM SIZE
Me Only!
TOOLS
Figma
Notion
You had your fun, but now you want to change the way you have fun, focusing on a healthier lifestyle, Balanced can help you connect with the right communities and people.
FINAL DESIGN
A home page that is catered towards you. This is where you'll find your next event as well as upcoming events and events that are popular among your friends.
The explore page lets you find communities, events, and even friends. It also displays the popular events for that week and in general among all users.
My Community lets you see a comprehensive list of all the communities you have joined, providing you with updates and keeping you connected.
Track your history of friends, communities, and events you've attended, all in one place. You can also view saved events and see what events and communities your friends are part of, with the option to join easily if you're interested.
Home
Explore
My Community
Profile
Thinking quick.
I had only three days to complete this challenge. It was something that I wanted to do because I wanted to simulate real-world scenarios where there can be quick turnaround times for projects. It was hard, I'm not going to lie, but I learned to think quickly and adapt to situations.
Time management is key.
Because the challenge was three days, I learned how to utilize my time and days. Each day, I planned specific tasks, day one included research, day two was developing low/mid-fidelity wireframes, and day three involved bringing those wireframes to life and adding last details.
You can do a lot in three days.
I always thought that three days was too short to complete anything significant, but after completing this project, I learned that with focused effort and effective time management, it's possible to achieve meaningful results. Although with any project there can be improvements, what I accomplished during this time can have an impactful outcome.
STYLE GUIDE
Determining the fonts & colors.
How might we connect like-minded individuals with activities that align with their healthy lifestyle goals, while also facilitating the discovery of new activites and fostering a supportive community?
86%
of Gen Z consumers believe that their mental health is as significant as their phusical health when considering drinking alcohol.
82%
of US consumers now consider wellness a top or important priority in their everyday lives.
61%
of Gen Z plan to drink less in 2024, up 53% from 2023 when just 40% felt this way.
Hard to Find Activities
People don't know where to look, and what to search when looking for things to do.
Don’t Know Where to Meet People
Struggle to find places or communities where they can connect with like-minded individuals.
Some Questions That We Talked About:
How has your social life changed since you reduced or stopped going out as much?
How do you currently find social activities that align with your healthy lifestyle?
What challenges have you faced in discovering new activities or communities?
Health Conscious Young Professional
Age: 25
Occupation: Software Engineer
Location: Cupertino, CA
"I want to find new friends to do yoga with!"
Goals:
Find social activities that align with her healthy lifestyle
Find new long-term friends
Challenges:
Has a busy lifestyle and wants options for activity times
Find it difficult to new people that share her same interest in health
Transitioning College Student
Age: 21
Occupation: Senior College Student
Location: Seattle, WA
"I'm here for a lifestyle change!"
Goals:
Build a community of peers
Explore new ways to socialize that don't revolve around drinking and partying
Challenges:
Locating health-oriented social activities and groups within college town
Limited awareness of where to meet people
Poppins Medium - Primary
Inter Medium - Secondary
PROMPT
Design a platform that helps users easily discover and connect with communities and activities that align with their lifestyle goals.